This is an un-ashamed plug for something developed to meet our own needs, but from reading newsgroups' posts seems to have more general interest...
In short, when we implemented our CRM system we had specific expectations on some things we'd like to do, and unfortunately these were not catered for out-of-the-box - things like being able to send out email newsletters and monitor interest.
We wanted to know what events, products, services etc. were most of interest and capture that directly in the CRM. We wanted to know how many people were reading the emails or whether they were being bounced for whatever reason. And we wanted to have better control over the content presentation.
For these and several other reasons (see here) I set about learning about MS CRM and adding functionality at the same time, and still it goes on... And naturally, using the functions always promotes further ideas for inclusion.
Meanwhile the focus behind creating this add-in was always to solve a business issue, and with this in mind I'm providing source code for organisations to further customise or enhance for their own purposes (re-selling excluded ;-), and not spending time on trying to 'shrink-wrap' and license per user. I have posted some more information here, but by all means contact me for further details, and watch this space...
Monday, 21 January 2008
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